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About Us
Building Businesses Through Value Creation
HelloScaleUp was founded on a simple belief: the principles of value creation should not be limited to private equity hold periods or post-acquisition plans.
In investor circles, value creation is a discipline focused on strengthening the levers that drive sustainable profit, capital-efficient cash flow, and long-term enterprise value.
We believe this discipline matters whether you plan to exit or not. It makes businesses more resilient, more rewarding to own, and better positioned to grow. Our work focuses on making value creation second nature — part of how a business thinks, decides, and performs every day.
“Hello” starts everything — curiosity, challenge, discovery.
“ScaleUp” is our focus — growing stronger, not just bigger.
We exist to make value creation the way ambitious businesses grow, every day.
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Established by Tris Simmons, HelloScaleUp combines deep C suite leadership with operator grade insight shaped in publicly listed, private equity backed and founder led environments.
Who We Are
Tris has run multi region P&Ls, led international expansion across the US and Europe, transformed underperforming operations and built Marketing and Commercial engines that improve acquisition efficiency, margin quality and cash performance.
Alongside his operating roles, Tris has supported global investors through networks including GLG, Guidepoint and Dialectica, contributing to commercial assessments, sector evaluations and value creation planning across UK and European markets. He has also supported investment teams evaluating acquisition opportunities in sectors where he holds direct operating experience.
This mix of operator and investor exposure shaped a practical value creation system anchored in strategic insight, technology innovation and first mover advantage — the ingredients that help a business earn a premium on enterprise value.
Tris’ leadership experience spans manufacturing, ecommerce, smart home technology, enterprise networking, blockchain and SaaS innovation, including senior roles at Millboard, The Wood Veneer Hub, Stannah, Ring (Amazon), NETGEAR, IOHK and others.
Our Vision
Value Creation as a Daily Discipline
To make value creation a natural part of how ambitious businesses think, decide, and act every day.
Our Mission
Embedding Value Where It Matters Most
To embed value creation across every function, with Marketing leading the charge.
Our Values
Empowerment
01
Equip teams with the confidence and capability to make decisions that strengthen long-term value.
Transparency
02
Make it easy to see how actions flow through the P&L, balance sheet, and cash generation — nothing is a black box.
Integrity
03
Ground decisions in facts, data, and structured thinking. Trust is built by favouring evidence over opinion.
Challenge
04
Question the status quo, raise the standard, and push for better ways to create lasting value.
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